Plan B: Re-Imagining Tourism
“You never want a serious crisis to go to waste. And what I mean by that is an opportunity to do things that you think you could not do before.”
― Rahm Emanuel (former Chicago mayor)
Why ATMEX?
We know that Mexico reached the number six position amongst the most visited countries in the world, as was reported by the Secretary of Tourism in 2018, reaching 41.5 million international visitors, being surpassed only by France (Nº 1), Spain (Nº 2), USA (Nº3), China (Nº4) and Italy (Nº5). These reports would lead us to believe… that Mexico is without doubt one of the world ́s travel super powers. However, we have a series of additional challenges which I ́d like to address:
Promotion of Nature and Adventure Tourism: 5 basic principles for an integral strategy
Today, advertising of touristic products and destinations, faces a very important challenge: saturation. Social media, travel bloggers and influencers, and globalized advertising campaigns from destinations all over the world, in both traditional and digital media, make it even harder to position a destination in a traveler’s top of mind.