5 ways to reduce risks when traveling
Every trip involves a risk, however this has never been an impediment to pack our bags, hoist the sails, warm up the engine and start moving. These last few months have been very special, we face risks that we did not know before or that we saw very far away, but that changed and the whole world turned to take security measures to avoid contagion and disease that we all know about.
From the Protocol to the Process. The efforts for adapting to the new reality.
The world is transforming, and uncertainty, doubts and changes have been a constant during this year. The pandemic caused by the Sars-CoV 2 virus has made us to rethink our way of doing tourism, the format of our meetings, and the priorities we have as organizations and communities.
FAMs: The Magic of Collaboration
The name “Familiarization Trip” or better known as FAM absolutely cannot transmit the importance this tool has for a destination. On the contrary, it’s an arid and impersonal term which perfectly describes the goal of those who organize it: take, as if shepherding a flock, as many travel agents as you can, to the most places, in the shortest possible time. Many people cringe when they hear the word FAM.
The Magic (and importance) of local guides in nature tours
As entrepreneurs or as guides specialized in nature tourism, we are used to receive recognition from our clients when things go well at the end of every tour, and in most of those occasions we consider that this recognition, is a direct consequence of our effort, knowledge and skills, although its is true, we usually overlook a key piece in such success: Local guides.
5 marketing strategies that any adventure travel company can’t leave behind
Working in adventure travel offers great satisfaction between the contact with nature, people and the experiences that are created along the way, but also faces great challenges, among which are to create solid companies that grow steadily in the medium and long term.
Risk management in adventure routes
Risk: the issue that nobody wants to talk about, but that every adventure tour operator should consider their main priority, It is undoubtedly a sensitive issue, which if not handled with care, could easily bring down any negotiation.
The Marketplace: The importance of getting ready and the follow up
You only have 15 minutes to talk about your passion, the reason you wake up every day.
Promotion of Nature and Adventure Tourism: 5 basic principles for an integral strategy
Today, advertising of touristic products and destinations, faces a very important challenge: saturation. Social media, travel bloggers and influencers, and globalized advertising campaigns from destinations all over the world, in both traditional and digital media, make it even harder to position a destination in a traveler’s top of mind.